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Case study · 2026
A run of product visuals for a homeware and tableware brand: one piece, one line, one desire.
Client
Minebar Déco
Year
2026
Services
Direction artistique · Réseaux sociaux · Retail
A tableware brand sells a projection first: what the piece will do in your home, on a Sunday, for tea during Magal, in summer.
Every visual in the run follows the same rule: a single product, shot in context, with a short line about use rather than specifications. No spec sheet on a selling visual, the sales conversation handles the rest.
The run shares one typeface, one rule line and the brand's terracotta palette, so a follower recognises the brand before reading the name. Vertical format, calibrated for the feed and for stories.




